Two of the strongest value-for-money options in the SMB market. GoTo wins on dial plan simplicity. Zoom wins on video and mobile. The right pick usually comes down to whether your team already lives in Zoom.
If your team already uses Zoom Meetings, Zoom Phone is the obvious single-app play. If you don't use Zoom and want the best visual dial plan editor for a non-technical admin, GoTo Connect is the cleaner choice. Pricing is close. Neither platform has a meaningful advantage in call quality. The decision is mostly about which ecosystem you're already in.
| Tier | GoTo Connect | Zoom Phone |
|---|---|---|
| Entry | $18/user/mo (Basic) | $10/user/mo (US & Canada) |
| Standard | $22/user/mo (Standard) | $15/user/mo (Pro) |
| Advanced | Standard is top tier | $20/user/mo (Business+) |
| Video meetings | Included in Standard | Industry-leading Zoom Meetings (separate license or bundled) |
Zoom Phone's entry price is notably lower. However, if you also need Zoom Meetings, add $14–16/user/mo, which brings the blended total close to GoTo Connect's Standard tier.
| Area | GoTo Connect | Zoom Phone |
|---|---|---|
| Dial plan / call routing | Visual drag-and-drop builder (best in class) for non-technical admins | Capable routing; less visual |
| Video meetings | Included; functional for most teams | Best-in-class Zoom Meetings experience |
| Mobile app | Clean and reliable | Best-rated mobile VoIP app in the market |
| Admin portal | Easiest non-technical admin experience in SMB | Zoom Admin, clean but less dial-plan-focused |
| AI features | Smart auto-attendant; limited AI depth | AI Companion on Business+ with summaries and transcription |
| CRM integrations | Salesforce, HubSpot, core connectors | Salesforce, HubSpot, Slack |
| Call recording | Standard tier and above | Business tier and above |
| International calling | Add-on; decent rates | Per-minute or bundle add-on |
| HIPAA | Yes | Yes (Business+) |
| Uptime SLA | 99.99% | 99.9% |
If yes, add Zoom Phone and be done with it. If no, GoTo Connect is the better standalone value with the best visual admin experience in the SMB market. Don't switch your whole meeting workflow just to save a few dollars per seat on phone.
You're not on Zoom, want easy admin, and need phone plus video in one clean package.
Your team already lives in Zoom and you want one app for meetings, chat, and calls.
Tell us your setup and we'll give you a straight recommendation.
Get a personalized recommendationWe'll quote both GoTo Connect and Zoom Phone at wholesale rates and tell you which fits your team's actual workflow.